简24首店落地上海虹桥商圈

<br/></p><section style="font-size: 16px;white-space: normal;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);background-color: rgb(255, 255, 255);word-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="padding-bottom: 1.2em;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><br/></section></section></section></section><p style="font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;text-align: justify;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(184, 28, 34);line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;"><br/></span></strong></strong></p><p style="font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;font-size: 14px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;text-align: justify;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(184, 28, 34);line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;">■</span><span style="max-width: 100%;color: rgb(35, 24, 21);line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;"> </span></strong><span style="max-width: 100%;color: rgb(35, 24, 21);line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;">撰文 |</span></strong><span style="color: rgb(35, 24, 21);line-height: 25.6px;font-size: 14px;max-width: 100%;word-wrap: break-word !important;box-sizing: border-box !important;"> 颜菊阳</span></p><p style="font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(35, 24, 21);line-height: 25.6px;font-size: 14px;max-width: 100%;word-wrap: break-word !important;box-sizing: border-box !important;"/></p><p style="white-space: normal;"><strong><span style="color: rgb(35, 24, 21);line-height: 25.6px;letter-spacing: 1px;font-size: 16px;max-width: 100%;word-wrap: break-word !important;box-sizing: border-box !important;">实名添加<a class="relation-object item" data-ticket="c93c92c36bc7a3d5d709fa5b4b2b7316" data-type="item" href="/data/item/c93c92c36bc7a3d5d709fa5b4b2b7316" target="_blank">微信</a>shangyegcj加入商业观察家交流群</span></strong><br/></p><p style="white-space: normal;"><br/></p><p style="font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);box-sizing: border-box !important;word-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><strong style="text-align: justify;color: rgb(102, 102, 102);font-size: 14px;letter-spacing: 0.5px;"/></span></p><p style="margin: 0em 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">“Just walk out”（拿了就走）的未来购物场景正逐步落地成为现实日常。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">今天，国内一家基于视觉识别技术的智能便利店正式落地，面向媒体开放公测。门店名为“<a class="relation-object item" data-ticket="b5bef2ff270771d57b6a81066f02c23f" data-type="item" href="/data/item/b5bef2ff270771d57b6a81066f02c23f" target="_blank">简24</a>”，首店选址在上海虹桥天街，是一家新商圈型便利店。该店在店型外观、门店面积、商品结构等基础层面都与一家传统便利店并无二致，<a class="relation-object tag" data-ticket="85f42dcd706f66322ff0ed108613ff9c" data-type="tag" href="javascript:void(0);">消费</a>者层面看得到的最大差异在于用视觉识别技术简化了购<a class="relation-object tag" data-ticket="ccbb7801eeb1f61b0d4e9282f2c5e645" data-type="tag" href="javascript:void(0);">物流</a>程，实现了“Just walk out”（拿了就走）的便利购<a class="relation-object tag" data-ticket="ccbb7801eeb1f61b0d4e9282f2c5e645" data-type="tag" href="javascript:void(0);">物流</a>程。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">打造“简24”的创业团队CEO林捷、CTO韩鑫等均是前多点(Dmall)创始团队。在联合创立多点之前，林捷任职<a class="relation-object item" data-ticket="1df61b33e63e8b5ee56a719adb6e724a" data-type="item" href="/data/item/1df61b33e63e8b5ee56a719adb6e724a" target="_blank">京东</a>商城。韩鑫则出身<a class="relation-object item" data-ticket="9ced3b362e9047291d41c235acaecabb" data-type="item" href="/data/item/9ced3b362e9047291d41c235acaecabb" target="_blank">唯品会</a>。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">简24今日同时宣布已获得硅谷风投<a class="relation-object org" data-ticket="6d236c27cf4f72493d11a5346e448be7" data-type="org" href="/data/org/6d236c27cf4f72493d11a5346e448be7" target="_blank">蓝驰创投</a>、红点风险投资、<a class="relation-object org" data-ticket="9906fec6793762ba7a3438d24e314924" data-type="org" href="/data/org/9906fec6793762ba7a3438d24e314924" target="_blank">点亮基金</a>等总计人民币3000万元的天使轮融资。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.74921875" data-w="1280" data-backw="556" data-backh="417" src="https://img.jinglingshuju.com/news-image/ef328941086a160cba2c13094ea9b649.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="font-size: 12px;color: rgb(136, 136, 136);">耶鲁博士、简24CEO林捷</span><br/></p><p style="margin-top: 25px;margin-bottom: 25px;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: right;box-sizing: border-box !important;word-wrap: break-word !important;"><br/></p><p style="margin: 25px 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 18px;color: rgb(0, 82, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;color: rgb(79, 79, 79);font-size: 24px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 20px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 30px;color: rgb(0, 64, 152);box-sizing: border-box !important;word-wrap: break-word !important;">/ 01/</span></strong></strong></span></strong></strong></span></p><p style="margin: 0em 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(123, 12, 0);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 25.6px;text-align: justify;font-size: 18px;box-sizing: border-box !important;word-wrap: break-word !important;">无扫码无自助收银“拿了就走”</span></strong></span></p><p style="white-space: normal;"><span style="max-width: 100%;color: rgb(123, 12, 0);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 25.6px;text-align: justify;font-size: 18px;box-sizing: border-box !important;word-wrap: break-word !important;"><br/></span></strong></span></p><p style="margin: 0em 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"/><span style="max-width: 100%;color: rgb(89, 89, 89);font-size: 14px;line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;"/></p><p><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">简24首家门店位于上海虹桥龙湖天街的一楼底商。附近有虹桥天地、龙湖天街等几座大型购物中心，有办公写字楼，也有高档公寓。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">门店营业面积70多平米，包括后仓在内则达100平米，是一家标准便利店的体量。商品结构上，店内1800支sku，包括除关东煮、炸物在内的蒸包热食、以及饭团、便当、三明治、甜品、面包、沙拉等鲜食，商品丰富度与7-11、全家、罗森等日式便利店无异。店内陈设上，50多平米的闸机内区域摆设3组货架，4组风柜，全部是矮货架，所有的商品都举手可得。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.75" data-w="1280" data-backw="556" data-backh="417" src="https://img.jinglingshuju.com/news-image/ddac03f8edb4b3438addaf8676a34db2.jpeg"/></p><p style="line-height: 1.5em;text-align: justify;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">水柜</span><br/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.75" data-w="1280" data-backw="556" data-backh="417" src="https://img.jinglingshuju.com/news-image/0629b8bb8d8b12c21fc0a29399940097.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;font-size: 12px;color: rgb(136, 136, 136);">便当等鲜食</span><span style="letter-spacing: 1px;font-size: 12px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">《商业观察家》比较了一下其店内商品，与一般便利店等价。店内一些网红商品及部分快消品相对其它便利店定价稍低。简24相关负责人表示，这是缘于其公司有特殊货源渠道。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">门店在闸机外，设置了面积达20多平米的坐席休息区。供顾客“拿了”在店内食用。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.75" data-w="1280" data-backw="524" data-backh="393" src="https://img.jinglingshuju.com/news-image/cca378d9a06666003d3f6e82e591876a.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">与市面上普遍的15-20平米的无人便利店盒子，或者是几十个商品的无人货架相比，简24最大的不同在于，选址于开放商圈，与全家、<a class="relation-object item" data-ticket="8b642c48a2d827f0fa599b5f41413988" data-type="item" href="/data/item/8b642c48a2d827f0fa599b5f41413988" target="_blank">喜士多</a>成为了“邻居”。过去的无人便利店“盒子”大多选址于封闭社区，看起来更像补充购物形态。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">其次，简24在面积和商品丰富度上更像有人便利店。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" class="" data-ratio="0.75" data-w="1280" data-backw="524" data-backh="393" style="white-space: normal;width: 100%;height: auto;" src="https://img.jinglingshuju.com/news-image/fd1a7dc03781c97a5f71c4d6fe5a788d.jpeg"/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">对此，林捷的说法是，简24应用的无人零售技术，都是基于便利店基础上研究怎么使用视觉识别。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">《商业观察家》今日受邀作为简24公测的首批顾客进店体验。首先，顾客必须下载简24App或者打开其<a class="relation-object item" data-ticket="c93c92c36bc7a3d5d709fa5b4b2b7316" data-type="item" href="/data/item/c93c92c36bc7a3d5d709fa5b4b2b7316" target="_blank">微信</a><a class="relation-object tag" data-ticket="0ed5103f88f9b3417c8cba24b8cc268d" data-type="tag" href="javascript:void(0);">小程序</a>，输入手机号码验证成会员后，才能进店。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">进店购物流程分为三个步骤：</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">1）<strong>扫码进店</strong>：打开简24App或微信<a class="relation-object tag" data-ticket="0ed5103f88f9b3417c8cba24b8cc268d" data-type="tag" href="javascript:void(0);">小程序</a>，摇一摇，对着“扫码机”扫会员码，进闸机。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="1.3333333333333333" data-w="1080" data-backw="556" data-backh="741" src="https://img.jinglingshuju.com/news-image/8bcc0be93a4af86e4bf0c1ed1013c6b3.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">2）<strong>选购商品</strong>：从货架上拿取想要购买的商品。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">3）<strong>结账出门</strong>：当完成购物，站到“支付区”，面对ipad，刷脸可直接出闸机。App会自动结账。在这个环节，顾客必须有一个站在指定区域内，抬头望向摄像头的动作，让摄像头完成<a class="relation-object tag" data-ticket="e84158215ee6c29dff06689e46d0799e" data-type="tag" href="javascript:void(0);">人脸识别</a>的动作。整个时间大概在3秒左右。结账后，顾客可在App里查看详情账单。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="1.1944444444444444" data-w="1080" data-backw="524" data-backh="626" src="https://img.jinglingshuju.com/news-image/964599ce3729abb93e8eb5d72bb201fb.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">就整个购物体验来看，如果顾客提前进行“支付免密”的设置，在进入闸机后，简24能够做到全程脱离手机，可以任意选购商品，并无品类和数量的限制，无需手机一一进行商品扫码、自助结账的动作，即刻完成结账。不过，目前技术上仍存在两大待优化的问题。</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">第一、对商品识别和动作的视觉识别技术还不稳定。目前，简24还不能准确的自动甑别<a class="relation-object tag" data-ticket="85f42dcd706f66322ff0ed108613ff9c" data-type="tag" href="javascript:void(0);">消费</a>者是将商品放回货架上，还是取走。在简24店内，基本上每一个货架上都有一句对顾客的提醒，即要求顾客“不最后进行支付的商品，需要顾客放回原位”。若顾客不是连贯的选购到结算，中间有拿起其它的商品，放回货架或者仅仅是拿起这个动作就可以错误识别为购买。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">第二、在人流方面，目前简24在同一个货架前还只能同时识别3-4个人。便利店高峰期的20-30个人的高峰期客流还应对不了。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">在《商业观察家》的两次体验中，简24的结算都出现了识别错漏的BUG。第一次，笔者购买三款商品，因为中间拿起一包山核桃瓜子又放下，后拿起一瓶可乐，结果，最后扣款账单显示的是原来拿起过的山核桃瓜子。可乐未在账单中。出现商品识别“货不对版”的问题。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">第二次，笔者购买两款商品，首先拿起焦糖瓜子，放下，再拿起山核桃瓜子，结果最后账单显示的是原来的焦糖瓜子，而不是购买出门的山核桃瓜子。中间笔者在日杂货架拿起便携肥皂式套装看了看，最后放回货架，但最终账单中出现该商品的扣款。出现购买动作识别错误的问题。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">对此，林捷表示，因为无人零售刚刚起步，技术还处于不断迭代的过程。目前，首家门店是简24的1.0版本，现阶段视觉识别的准确率还只在80%以上。且需要限制最多不超过10个人同时进店。下个月将开业的2.0版本店型，准确率和技术稳定性内测来看，能提高到90%以上。</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">林捷表示，简24模式能走通的原因在于，一般便利店行业的货损平均也有五个点左右。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.75" data-w="1280" data-backw="556" data-backh="417" src="https://img.jinglingshuju.com/news-image/7cfd1f2d2336d7693473bd9bbb27e78d.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">店内遍布摄像头和<a class="relation-object tag" data-ticket="4d9b6b90a6dccc25ad31c3f5b874e0dd" data-type="tag" href="javascript:void(0);">传感器</a>装置</span><br/></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;line-height: 1.5em;text-align: justify;"><br/></p><p style="margin: 25px 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 18px;color: rgb(0, 82, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;color: rgb(79, 79, 79);font-size: 24px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 20px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 30px;color: rgb(0, 64, 152);box-sizing: border-box !important;word-wrap: break-word !important;">/ 02/</span></strong></strong></span></strong></strong></span></p><p style="margin: 0em 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(123, 12, 0);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 25.6px;text-align: justify;font-size: 18px;box-sizing: border-box !important;word-wrap: break-word !important;">工作人员职责在“客服”</span></strong></span></p><p><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">和Amazon Go核心价值来自其先进的人工智能系统一样，简24店内安装有70多个可见的摄像头，以及一倍数量的<a class="relation-object tag" data-ticket="4d9b6b90a6dccc25ad31c3f5b874e0dd" data-type="tag" href="javascript:void(0);">传感器</a>装置，用来识别顾客的动作、商品以及商品位置。如此尽量做到在70多平米的营业面积以内的覆盖没有死角。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">在消费者刷手机进店之后，根据图像识别货架上商品的移动轨迹跟踪定位，并将其位置和姿势的变换进行关联，通过多维度姿态检测，判断顾客拿取商品的动作，确定其是否“拿了”。最后是<a class="relation-object tag" data-ticket="e84158215ee6c29dff06689e46d0799e" data-type="tag" href="javascript:void(0);">人脸识别</a>和商品的视觉识别，从而完成无人收银的整个过程，顾客无需现场付款，可以拿着商品一走了之。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">韩鑫透露，整个简24首家门店在摄像头、传感器以及服务器等技术上的增量成本为15万元，但后期能随着技术的迭代，减少到1/3左右的摄像头和传感器装置。包括店内提供的蒸包等热食，门店则不同于Amazon Go的用特殊的编码来解决的方式，简24用人工来提供服务。在蒸包机上，架设摄像头来感应商品和顾客拿取商品的位置和重力来识别购买的动作。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">相对于简24打出的“无人便利店”口号，其实其是一家有人值守的智能便利店。按照林捷的说法，未来每家简24门店会有1到2个工作人员，但是他们在职能上完全与一般的便利店不同——简24的工作人员除了负责人工及时补货和理货，主要职责是“客服”。</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="0.76328125" data-w="1280" data-backw="556" data-backh="424" src="https://img.jinglingshuju.com/news-image/3cc4f7c2c48e8ec6fb2f900648bcfb93.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);font-size: 12px;">蒸包等热食由工作人员提供</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">在林捷看来，简24通过“拿了就走”的视觉识别技术，与一般便利店的主要差异在于“消灭”了收银台，减少了收银人员。而因为顾客能自助完成结账，工作人员主要职责在于补货和给顾客提供服务。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" class="" data-ratio="0.75" data-w="1280" data-backw="524" data-backh="393" style="white-space: normal;width: 524px;" src="https://img.jinglingshuju.com/news-image/8121111c3d7f3d9541a7be2efabf14a8.jpeg"/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">因为目前，门店还处于业务公测期，首店安排了两名手持终端POS机的工作人员。后者在帮助顾客处理购物过程中出现的问题外，提供门店休息区的清洁服务外，也能起着值守、防盗防损的作用。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;">简24的科技感除了店内满布的摄像头，还包括闸机外的带机械臂的无人自助<a class="relation-object tag" data-ticket="a761914f9760af3c112e24f08dea1b16" data-type="tag" href="javascript:void(0);">咖啡</a>机。顾客可以自助冲泡<a class="relation-object tag" data-ticket="a761914f9760af3c112e24f08dea1b16" data-type="tag" href="javascript:void(0);">咖啡</a>，花时150秒左右。目前，提供美式咖啡、卡布奇诺、拿铁咖啡等三款咖啡。林捷称，花费30万元引进瑞典ABB公司最新的机械臂设备，是要带给顾客“好玩”的体验。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="1.3333333333333333" data-w="1080" data-backw="524" data-backh="699" src="https://img.jinglingshuju.com/news-image/972405975adc5cf4b459f8b1b65efb58.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p><img data-s="300,640" data-type="jpeg" data-copyright="0" style="" class="" data-ratio="0.01447178002894356" data-w="691" src="https://img.jinglingshuju.com/news-image/972405975adc5cf4b459f8b1b65efb58.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/><br/></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;line-height: 1.5em;text-align: justify;"><br/></p><p style="margin: 25px 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(89, 89, 89);font-size: 14px;line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;color: rgb(0, 82, 255);font-size: 18px;line-height: 25.6px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;color: rgb(79, 79, 79);font-size: 24px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 20px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 30px;color: rgb(0, 64, 152);box-sizing: border-box !important;word-wrap: break-word !important;">/ 03/</span></strong></strong></span></strong></strong></span></p><p style="margin: 25px 1em;font-size: 16px;white-space: normal;max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);line-height: 25.6px;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(123, 12, 0);box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;line-height: 25.6px;font-size: 18px;box-sizing: border-box !important;word-wrap: break-word !important;">计划明年上半年开30-50家店</span></strong></span></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;line-height: 1.5em;text-align: justify;"><br/></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;line-height: 1.5em;text-align: justify;"><strong><span style="letter-spacing: 1px;"/></strong></p><p><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">林捷告诉《商业观察家》，目前的简24首店还是“第一版的无人便利店”。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">本身便利店市场就有很大的增量市场。首先是解决技术的问题，利用技术优化成本，提升效率，优化顾客的体验，后续才是从商品和供应链上着力。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="1.3333333333333333" data-w="1080" data-backw="556" data-backh="741" src="https://img.jinglingshuju.com/news-image/310acb092b222b0c34183b1850ce5f7a.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="color: rgb(136, 136, 136);font-size: 12px;">日用品包括不少针对周边办公商圈白领的用品</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">艾瑞咨询的一个调查数据，39%的无人店用户希望可以实现“拿了就走”的体验，41.8％的潜在无人店用户也希望实现这一功能。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">在提升购物效率和营销效率上，林捷认为，简24后期都能做更多。简24的销售数据能精确到每个单品和货柜，并且是实时知道，这将简化门店对商品的盘点。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">一般70-100平米的便利店，是“3+1”的配备，简24只需要1到两个人，人力成本上能降低一半。商品销售数字化同时能提升门店员工盘亏的效率。林捷的预期是，因为都是标准化入库，后期10家店一个店长都可以做到。</span></p><p style="line-height: 1.5em;text-align: justify;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;text-align: justify;margin-left: 16px;margin-right: 16px;"><span style="letter-spacing: 1px;"/></p><p style="margin-left: 16px;margin-right: 16px;text-align: justify;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="" class="" data-ratio="0.75" data-w="1280" src="https://img.jinglingshuju.com/news-image/8c0dcafccf1f37f0048d140cf95ff541.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="font-size: 12px;background-color: rgb(255, 255, 255);color: rgb(136, 136, 136);">日韩为主的美妆用品</span><br/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="font-size: 12px;background-color: rgb(136, 136, 136);"><br/></span></p><p style="margin-left: 16px;margin-right: 16px;"><img data-s="300,640" data-type="jpeg" data-copyright="0" style="width: 100%;height: auto;" class="" data-ratio="1.3333333333333333" data-w="1080" data-backw="556" data-backh="741" src="https://img.jinglingshuju.com/news-image/a8a3c69cf75a2b39e4748955e770ae20.jpeg"/></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">林捷表示，简24的目标人群是85后，在所有的技术都跑通后，简24将开始密集布店，前期以直营为主，计划是明年上半年在上海开出30-50家门店。目前，简24的鲜食都是第三方供应商提供，物流仓配则是使用菜鸟仓。</span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;"><br/></span></p><p style="line-height: 1.5em;margin-left: 16px;margin-right: 16px;text-align: justify;"><span style="letter-spacing: 1px;">在林捷看来，跻身无人便利店的赛道，源于两大气候成型。一是便利店市场有着无限的增量空间，二是移动互联网技术和物流、商品2B供应链资源上都相比过去有了社会化的第三方解决方案。</span></p><p style="white-space: normal;line-height: 1.5em;text-align: justify;margin-left: 16px;margin-right: 16px;"><strong><span style="letter-spacing: 1px;"><br/></span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><br/></p><p style="margin-right: 16px;margin-left: 16px;white-space: normal;line-height: 1.5em;text-align: justify;"><br/></p><p style="margin: 0em 1em 5px;white-space: normal;max-width: 100%;min-height: 1em;text-align: center;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><br/></p><p style="margin: 0em 16px 5px;white-space: normal;max-width: 100%;min-height: 1em;text-align: 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简24智能便利店上海公测 「拿了就走＋店员服务」半年拟开50家店

简24智能便利店上海公测「拿了就走＋店员服务」半年拟开50家店