融资说丨如何搞定第一笔融资？
作者：知棠
审核：CFO大叔
校对：小杜
来源：公众号【洞察新势力】
融资是创业企业获取所需资金的重要方式，对于创业者或者初创企业来说，第一笔融资往往意味着巨大的机遇和挑战。融资不仅是获取运营资金的方式，更是体现企业商业模式和团队能力的重要手段。那么，如何搞定第一笔融资呢？
一、明确融资需求和目的，寻找合适的投资者
在寻求融资之前，创业者/企业需要关注市场需求和趋势，明确了解自身的融资需求和目的，主要包括确定所需的资金规模、融资期限、资金用途等。同时，企业也需要考虑自身的融资能力，如商业模式是否成熟、市场前景怎么样等。通过清晰了解企业自身能力和目标，企业才能更好的制定融资计划，有效的与投资者进行沟通。
基于以上融资需求和目的，然后可以通过相关网站、展览会、研讨会、社交媒体等各种渠道了解不同投资人的投资偏好和领域专长，寻找具有相关背景、经验和资源的投资者。
二、梳理制作并打磨完善商业计划书（BP）
融资必不可少的关键环节那就是撰写商业计划书（BP）。它是吸引投资者的关键工具。BP不仅可以向投资者展示企业市场前景、竞争优势、未来发展计划及盈利潜力等价值，吸引投资者投入资金，而且可以帮助企业明确其定位和目标，促进内部协调。一份完善的商业计划书应该包括投资亮点、项目定位、市场分析、竞争优势、商业模式、发展战略、高管团队、融资额度和估值等信息。因此创业者/企业的第一笔融资需要花费时间和精力撰写一个高质量的BP，以便提高融资的成功率。那么，如何写好一个商业计划书（BP）呢？其关键就在于三点，具体内容可点击前文《融资说｜写好BP的关键就在这三点》
查看。
三、组建优秀且具备较强沟通能力的团队
在融资中，投资人除了关注项目的好坏、盈利能力和市场发展前景之外，一个优秀的团队更是容易获得投资人青睐和信任。正如马云创建阿里巴巴初期就拉来了具有优秀的专业技能、投资经验和背景资源丰富的蔡崇信，组建了优秀的阿里团队，后来阿里才搞定了早期最为重要的两次投资，使得阿里开始真正规范化运作，可以说一个优秀团队确实能大大提升企业融资成功的几率。此外，高效的沟通与谈判也是达成融资的关键环节。团队需要具备良好的沟通能力，能够在与投资者谈判交流时充分展示自身的优势和发展潜力，同时听取投资者的意见和建议，以便更好地梳理完善自身的商业模式和战略。因此，融资时，创业者/企业应注重人才的引进和培养，组建一支具有丰富经验、专业技能和较强沟通能力的团队，共同推动企业的发展。
四、适当参与双创比赛，拓展触达渠道和能力
创业者/企业可以结合发展目标需要选择性地参加适合自身特点的双创比赛或者路演活动等，通过参加赛事和活动，在这过程中可以打磨完善产品/服务以及商业模式，优化精进，可以获得好的名次和政策扶持，同时可以扩展人脉和触达渠道及能力，了解市场和行业趋势。此外，还可以展示创业者/企业的实力和潜力，增加报道曝光，获得市场以及投资者的关注，为以后融资积累资源。饿了么创始人张旭豪获得的第一笔融资就是来自于朱啸虎担任董事及总经理的金沙江创投。据悉，张旭豪与朱啸虎是上海交大的校友，他们相识于一场创业大赛，朱啸虎担任评委，而张旭豪作为上海交大的研究生去参加了比赛。比赛结束后，朱啸虎给了张旭豪一张名片，让他毕业后去找自己。后来张旭豪创业之后经别的投资人介绍又再次碰上了朱啸虎，得益于之前他们相互认识以及别的投资人推荐，在2011年时张旭豪拿到了金沙江创投的100万美元天使投资。
五、聘请专业的财务/融资顾问
在融资过程中，创业者/企业的力量毕竟是比较有限的，为此可以充分利用各种资源来提高成功率。比如，可以寻求专业财务/融资顾问（FA）的帮助，他们拥有丰富的专业知识、投资经验以及优质的投资者资源，能够为创业者/企业优化商业模式、融资计划，规划资本路径，寻找与其项目相匹配的投资者，并为其在谈判博弈、投资条款把关等全程提供专业的指导和支持。
总结点评：
俗话说
“万事开头难”，“好的开始是成功的一半”。
对创业项目来说，获得第一笔融资很重要，但并非易事
，需要创业者
/企业做好充分准备，明确融资需求和目的、优秀的团队、较强的沟通交流能力以及高质量的商业计划书，并借力专业机构（FA），以便全面展示你的项目价值和市场潜力，利于筛选匹配合适的投资者。
参考文章：
1、《看看他们如何拿到创业的第一笔投资，你会受到启发》.财经一脉；
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