造车行业的水太深了，地产大佬们一个个折戟沉沙，例如恒大汽车许家印、宝能汽车姚振华。

近日，华南500亿地产富豪也跌进了造车深坑，又一个许家印诞生吗？

1. 学习恒大全员卖车？

近日，一向存在感极低的合创汽车，被推到了风口浪尖。

多家媒体报道显示，根据员工爆料，从去年4月份开始，包括合生集团、珠江集团体系内的所有单位，全部纳入合创汽车营销范围。

除特殊岗位的所有正式员工，2023年每人均须销售一台合创的新车。

为此，公司还设置了奖惩机制，完成任务的员工，可以获得成交车辆指导价3%的奖金，最高超1.2万元；完不成的员工，则按合创在售车型最低单价扣罚工资，封顶金额超过13万元。

而今，合创总部又颁发了一条全体员工“驻点帮扶计划”的通知，下派员工到经销商门店卖车，卖不出去就扣工资。由此可见，合创“全员卖车”的紧箍咒越来越紧。

这种独特营销模式，上一个还是发生在恒大汽车身上。

2022年，许家印“鼓励”员工积极参与销售恒大汽车，甚至向恒大物业员工量化恒驰5销售考核指标。

结果呢？随着老板许家印、CEO刘永灼相继被抓之后，恒大汽车已经名存实亡了。合创汽车学谁不好，偏偏要学恒大汽车？

2. 华南地产富豪踩坑？

合创汽车虽然名气不大，但背景却非常深厚。

2018年，传统大厂广汽集团和新势力头部车企蔚来强强联合，双方共同成立了“广汽蔚来”。

广汽提供生产线，蔚来提供软件层面支持，广汽蔚来背靠两棵大树，未来一片光明。

可是后来双方渐生嫌隙，蔚来慢慢完全退出，广汽只保留少量股份，2021年入局的珠江投管，拿下约70%的股权，成为最大股东。同时，“广汽蔚来也”更名为“合创汽车”。

珠江投管的实控人朱一航，是广州富豪朱孟依的长子。合创汽车的“合创”二字，很明显就是来自于“合生创展”的缩写。

由此，合创汽车成为“合创系”旗下的一员。

在华南，合创汽车没几个人知道，但朱孟依则鼎鼎大名，他一手创办的合生创展，与恒大、碧桂园、富力和雅居乐并称“华南五虎”。在胡润财富榜上，朱孟依家族的财富高达约500亿元。

可是，并非有钱就能造好车，这位华南富豪显然也跌进了造车的深坑，因为合创汽车情况很糟糕。

3. 又一个许家印诞生？

2021年以前，由于广汽和蔚来各自有自己的新能源业务，重心不可能完全向合创汽车倾斜。

如此，合创汽车初期无法获得股东全力支持，属于“娘不疼爹不爱”，发展自然受限。合创系主导的这几年，合创汽车并未有太大起色，销量依旧十分颓靡。

数据显示，2022年合创汽车总销量为18941台，2023年不增反降至18559台。年销量连续两年都不到2万台，甚至不如其他新势力单月销量。

新势力这样的销量，甚至连存活都难。

合创汽车目前有四款在售车型，包含了轿车、SUV、MPV，不可谓不丰富。

但是其产品身上有浓浓的埃安味道，被很多网友认为是换标而来，而且还价格更贵，有多少人愿意买呢？

例如合创Z03和埃安Y，起售价分别为13.48万元、11.98万元，前者比后者还贵了1.5万元。

被寄予厚望的MPV车型合创V09，居然在发布会上引发数据造假的争议，让外界质疑其800V超高压快充技术。于是合创V09翻车了，几百台的月销量惨不忍睹。

借助新能源汽车的风口，许多房企都把造车视作投资契机或转型跳板，这无可厚非。

但是造车很难，这一行的水比地产深多了，许家印、姚振华都碰得灰头土脸的，前者身陷囹圄，后者被讨薪者暴打。

合创汽车如今开启恒大全民卖车模式，也算是“自救”之前的挣扎。只是，不在产品力和品牌力上发力，这种一味施压员工的方式能维持多久呢？

或许很快，朱孟依和朱一航就会步许家印和姚振华的后尘，造车梦以失败而破灭。

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